Remember that word-of-mouth marketing is your best lead-generation tool.

Most families who visit your campus for the first time heard about the school from a friend, family member or someone else in the community. Energize this tool by making families feel valued and appreciated as part of the “family.” Help them develop a sense of pride and confidence in the leadership and decision-making. Strive to “mobilize your masses” so that everyone contributes to recruiting families and donors, sharing the workload and generating momentum.