SCHOOL GROWTH EDUCATION SERVICES

Start Your Marketing Growth Plan

In-Person or Live Online

Course Description

SG Marketing Growth PlanWe Help you Build Your  Platform of Influence for Game-Changing Growth 

Nobody wants to be the best kept secret in town, but you also don't want to waste your money on another social media goose chase.

Figuring out how to most effectively market your school is becoming more complicated every day! More media options, more competitors, more noise...

Your stakeholders need a consistent and compelling answer to the question: “Why should I choose your school?”

A critical component of your Growth Plan is marketing strategy. We’ve listened and are now expanding our services to include unique expertise and experience to create a powerful Marketing Growth Plan.

If you can change your story and then effectively create a platform of influence combined with a continuum of engagement, you can achieve game-changing growth. 

To learn more, complete the form on this page or give us a call at (855) 444-7698.

 

Course Objectives

  • Think through the critical role of marketing to increase enrollment pipeline growth by driving new student recruitment and retention
  • Clarify your school brand message
  • Learn how to build an integrated Marketing Growth calendar
  • Adopt a new resourceful Connections media model
  • Create a digitally-centered content strategy
  • Drive synergies between Admissions, Marketing and Advancement
  • Develop a Marketing Growth budget in alignment with your enrollment goals

Who Could Benefit

  • Head of School
  • CFO/Business Manager
  • Human Resources
  • Principals
  • Enrollment Director
  • Development/ Advancement Director
  • Athletic Director
  • All Other Administrators

How can a Marketing Growth Plan help my school?

Our Marketing Growth platform will include webinars, custom workshops and retainer solutions including the following:

  • Strategic Marketing: The Essential Role Marketing Plays in driving Strategic Plan and Enrollment Growth
  • Consumer/Customer Marketing: Knowing your ideal target consumer personas are critical to creating a clear school brand story and saving your team time, hassle and money when investing in marketing
  • Experience Journey Mapping: Mapping your prospective customer journey will unlock new opportunities for enrollment
  • Brand Story and Messaging: Thinking of your school as a brand will allow you to tell a story to stand out from the competition and resonate emotionally with your ideal target consumer, inspiring them to inquire and move through your enrollment pipeline
  • Integrated Enrollment Marketing and Media Connections Calendar: Building a proven enrollment marketing calendar with your Admissions and Marketing teams to drive inquiries into your pipeline and prioritize the work that matters most
  • Synergizing Admissions and Marketing Teams: Integrating Admissions and Marketing objectives and metrics in alignment with your enrollment calendar will streamline the team’s time, roles and efficiencies to create happier customers and a winning culture
  • Building a Digitally Centered Marketing Plan, including SEO/SEM, Google Ads, Digital Advertising, Social Media (organic and paid), custom Landing pages, website marketing, email marketing, lead generators, Influencer Marketing and more
  • Marketing Investments that Matter: Building a strategic marketing budget and metrics to drive MROI, Marketing Return on Investment will aim to inform school Boards and Administration of the value that marketing plays in support of sustaining your school mission and legacy.

Upcoming Webinar

Webinar details and registration CTA Here

Request A Proposal

To inquire about School Growth customizing and conducting this course at your school or organization, please complete the form below.

Request a Proposal Form Here