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Mississippi Superintendent Fired Because He Didn't Apply the First Law of the Grapevine

Posted by Scott Barron on Dec 6, 2016 8:48:36 AM

Last Friday (Dec. 3, 2016) In Greenville, Mississippi, the superintendent was fired. The problems began with how he managed communication regarding a teacher who was accused of abusing a student. Because of a lack of trust and effective leadership habits, the poor relationship between the board and the superintendent has created a mess!

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Topics: Communication, Board Culture, Laws of the Grapevine

Marketing Strategies Your School Needs ASAP

Posted by Scott Barron on Aug 23, 2015 10:05:06 PM

Trying to figure out how to spend your marketing dollars to maximize enrollment for 2016-17? If not you, you'll want to soon. Marketing is far less random and much more scientific than it once was. School growth is achieved by staying ahead of the marketing curve--here are seven easy marketing strategies your schools should implement ASAP!

1. Focus on Who You Are

One of the biggest mistakes you can make is trying to compete based on the strengths and/or strategies of other schools in your market. Focus on who you are and the value proposition that you offer. Discovering what your target market wants is important, but you can also go out of business listening to parents and students. Your mission and authentic brand is your greatest asset--seek to build stronger relationships with those families who believe what your believe.

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Topics: Communication, Marketing

Boards Gone Wild The Trusted Confidant

Posted by Scott Barron on Jun 4, 2015 10:47:54 AM

It's probably never happened to your board, but sometimes school board members can lose their minds and get a little crazy.

Boards Gone Wild is the School Growth Tuesday Webinar series for June 2015 and centers around board leadership impact. How can you overcome the distractions and chaos when school board members go off the reservation in violation of good governance practice, creating heartache, hardship, and chaos?

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Topics: Communication, Webinar, Board Culture

Expanding Your Network of Influence

Posted by Scott Barron on Aug 19, 2014 8:59:03 AM

Word-of-mouth marketing is the number one source of leads for enrollment and fundraising for every school. Expanding your network of influence is the most powerful way for you to accelerate and sustain growth. Below are a few ways to accomplish this goal.

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Topics: Communication, Marketing

5 Reasons Why Your School Is Not Growing

Posted by Scott Barron on Jul 16, 2014 12:04:46 PM

Yesterday's School Growth Webinar focused on one of the toughest challenges for school leaders: Strategic Planning. Over the last ten days we received coaching requests from at least four schools that are trying to figure out whether they will be able to survive the upcoming school year. Changes in their local economy/market and a variety of other school design issues have put the leaders of these schools in a very difficult situation. As we've worked with schools across the globe, those that are not growing consistently exhibit similar traits.

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Topics: Communication, Administration, School Design

Preserving School Traditions While Still Innovating

Posted by Scott Barron on Apr 9, 2014 9:39:14 PM


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Topics: Communication, Administration

Social Media for Schools: School Leader Pays the Price for Poor Use

Posted by Scott Barron on Apr 9, 2014 8:42:50 PM

The Downside of Social Media? Speed and Permanence.

That's one of the lessons learned from the situation with an experienced school leader in Florida: Girl Costs Father $80,000.
Social media is a tool that can be a valuable part of your communication strategy, but only when used within a strategic pattern that seeks to build trust. In this situation, it was used in a vengeful manner that broke a commitment to confidentiality.
Because of this violation of the agreement and the inappropriate use of social media, the former head of a school in Florida, will not receive an $80,000 discrimination settlement that he was awarded. After his contract wasn’t renewed in 2011 he filed an age discrimination complaint. The school agreed to back pay and the large settlement.
Unfortunately for this gentleman, he chose to tell his daughter about the details of the agreement in direct violation of the non-disclosure clause that was included. His daughter then vented on Facebook about her dad’s perceived victory over the school. After a few rounds of appeals, it was decided that the administrator's actions should result in the school not paying him the settlement funds.

Speed and Permanence

Information is shared so quickly these days. Sometimes it's not "information" at all but rather just opinion or personal experience. The problem is once that "send" button is clicked, retraction is impossible. There's no rewind button in life nor on social media. Which means the wise school leader has safeguards built in to the process of posting messages so that anger or just plain foolishness doesn't distract from the school's momentum and mission.

Disrupted Lives

Hopefully the school board involved also learned how to improve its communication and relationship with the chief administrator. This entire situation could have been avoided had they been more professional and respectful in their decisions regarding the employment contract of their leader. Now the pain of this family has disrupted the school and the lives of many people, damaging the hopes and dreams of all. Hopefully they will exercise the power of grace and forgiveness to restore valuable friendships.
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Topics: Communication, Social Media

Growing School Enrollment with Simplicity & Story

Posted by Scott Barron on Mar 4, 2014 1:43:28 PM

How would a visionary design a school if starting today? Clean slate. No limits from tradition or the past.

What attracts students to your school is shifting from curriculum and safety to connection and relevance. Schools have used viewbooks, brochures, websites, and social media pages to market their "Excellence in Education," but what people seem to be emphasizing in their search for a school is the experience.

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Topics: Communication, Administration, School Design, Blended Learning, Enrollment, School Growth, Marketing

School Board Communication

Posted by Scott Barron on Mar 4, 2014 12:31:56 PM

Effective communication is crucial at every level of the organization, especially within and from the board. It promotes better understanding, reduces unnecessary conflict, and helps build healthy relationships. High levels of emotional intelligence and self-awareness are common among good communicators.

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Topics: Communication, Peer Review, Board Culture

Administrative Communication to Teachers

Posted by Scott Barron on Mar 4, 2014 10:57:31 AM

What do teachers want to know from their chief administrator?

We received some very insightful answers to this question from people around the world. Below are a few examples of this great feedback:

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Topics: Communication, Administration

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