Your school website is the second most important factor (faculty quality and engagement is at the top of that list) in building your brand and enrollment. To be most effective, though, It needs to tell your story in a compelling way, have a clear and consistent call to action, and provide convenient ways to start the relationship. 

"The head administrator is leaving"

That's the kind of difficult news that every school has to share at some point. The culture of the school is inevitably impacted by such an announcement--enrollment may suffer as a result and faculty confidence will likely be shaken.

What's the best way to communicate such a message? Fall back into damage control mode or use this as an opportunity to build engagement?

Over the weekend I had the privilege of attending a wedding. Not the royal festivities in London, but rather for the daughter of one of my best friends from high school. This young bride married her childhood sweetheart at an outdoor venue near Charlotte, NC. It was a steamy affair once that sun escaped the clouds!