This is especially true in the midst of the uncertainty in our world today. Sustaining culture and relationships is PRIORITY #1, and that requires an even stronger commitment to the communication habits of SEQUENCE, FREQUENCE, and FLOW.
Remember the last time you felt that pain--the embarrassment of hearing news through the grapevine that should have been shared with you directly. That's a feeling that doesn't go away easily.
Last week two career military leaders in the Navy were involved in a "miss communication" fiasco that resulted in painful career and relationship disasters for them both. These were avoidable circumstances that could have gone very differently had they understood The Laws of the Grapevine and practiced the discipline of Sequence.
The speed and accessibility of communication media today requires a new set of leadership disciplines, especially for educators. Hopefully you can learn from these situations in order to avoid the devastating consequences.
Effective communication is crucial at every level of the organization, especially within and from the board. It promotes better understanding, reduces unnecessary conflict, and helps build healthy relationships. We've found that high levels of emotional intelligence and self-awareness are common among the best communicators.
At a recent Leader Retreat for a school board, one of the longest-serving board members raised a major issue. He was grey-headed and, based on the body language and deference of the others in the room, he was highly respected for his experience and wisdom.
We learned some valuable insight from some very wise and experienced educators over the last few weeks, and we were pleasantly surprised that one key point was emphasized by all of them.
One Saturday we facilitated a Leadership Retreat for their school board. We assessed organizational health and included a brief introduction on how to properly Sequence messages in order to build trust and engagement.
All went as planned--and then it didn't.
Your school website is the second most important factor (faculty quality and engagement is at the top of that list) in building your brand and enrollment. To be most effective, though, It needs to tell your story in a compelling way, have a clear and consistent call to action, and provide convenient ways to start the relationship.